Crowdsourcing + Open Innovation Fuel a Multi-Billion Dollar Prize Market

January 3, 2012

(This is Part 1 of a 2-part posting.) One of the fabulous things about the internet and this era of user-generated content, social platforms and collaborative technologies is that they have made us keenly aware of the many talented people out there. It’s silo-breaking, allowing us to identify and access the genius talents of individuals […]

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Six Marketing Lessons of the NetFlix Crowdsourcing Experiment

July 1, 2010

Here we follow up on the marketing highlights of last week’s post on the $1 Mn NetFlix Prize announcement. Why did the NetFlix Prize attract so much attention? Here’s one reason. At a time when many companies are still afraid of social media   –  here’s NetFlix crowdsourcing their engineering knowledge, offering up customer data, […]

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